Former Bing Product Lead: Why Personalized Social Search Is Unrealistic (For Now) | Fast Company →
But the issue has never been having access to social data, says Johnson—it’s figuring out how to incorporate it into search in a way that’s beneficial to the user and cost effective. “In the market, data is always seen as this panacea. Like, ‘Oh, we have all this data!’ But doing something with that data is really frickin’ tough,” Johnson says. “Having data alone does not give you an analysis of that data. I think that’s a problem with a lot of advertisers—sure, they’re sitting on mounds of data. But they don’t know what to do with it.”
Big (useless) Data is no data.
