Google’s Influence Is Slipping, But At A Glacial Pace… – When we looked at the Average Source of Traffic share gain/loss across all 6 verticals, Google actually lost share (down 94 bps from 2010 to 2012), with losses in the Health (significant), Media (modest), and Retail (slight) verticals, but modest gains in the Travel, Finance, and Autos verticals. On a broader basis, Google has gone from delivering 17% of all the traffic to the top 30 Websites in 2010 and 2011 to 16% in 2012. That’s slippage, but at a glacial pace. Meanwhile, Yahoo!’s and Microsoft’s share of traffic has remained essentially flat from 2010 to 2012. This is arguably something of a positive surprise in the former case, given market belief that Yahoo! is a deteriorating asset. And this is arguably something of a negative surprise in the latter case, given signs of Bing Search market share gains.
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Citi’s Annual ‘Net Influence Report: Google Continues To Lead As Source Of Traffic To Websites -
[excerpted from an email]
(via rafer)
(Source: mail.google.com, via rafer)
