Participants not only reported liking the taste of the wine better if it was associated with a difficult to pronounce winery name. But they also reported about a $2 increase in willingness to pay
- Fancy Names Can Fool Wine Geeks Into Paying More For A Bottle (via npr)
Reblogged 11 months ago from npr
Copyright © 2008–2013 Missives. Powered by Tumblr.
Simple Things theme by Dan Hauk.